Lives Bachao Size Badhao
(Save Lives, Increase the Size)
is an online public health awareness campaign to support the move for larger graphic health warnings on tobacco product packages sold across India.
The prime objective of this campaign is to garner support through a petition that will be presented to the Central Government in March; signatures for which are being collected both online and on ground.
This petition, which has been addressed to Shri J. P. Nadda, Union Minister for Health and Family Welfare on behalf of oral cancer survivor SunitaTomar is currently available online at http://chn.ge/1Dy6QQu
Please also visit the campaign facebook page https://www.facebook.com/pages/Lives-Bachao-Size-Badhao/1531679020453453 for details. We request you all to sign the petition for our Health Minister on the page and also share it on your own facebook pages. This will just take a few minutes
The Government has already released a notification requiring tobacco manufacturing companies to devote at least 85 percent of the surface areas of all tobacco products on both sides to graphically and literally represent the statutory warning. Beginning April 1, 2015 every tobacco product will carry on both sides pictorial depiction of throat and mouth cancer and a message in English, Hindi or any Indian language.
At present, India ranks 136th in the Global Cigarette Package Health Warnings ranking, but this move would elevate India to the 2nd position.
Encouraged by the Indian Government's decision on the new pictorial health warnings, even Pakistan’s Health Ministry on 11th February, 2015 announced new pictorial warning which will cover 85 percent of the cigarette pack on both sides, which is much larger than the current 40 percent.
Till now more than 500 representations and over 4000 signed letters from women groups, youth associations, doctors, hospitals, self help groups, heads of educational institutions, voluntary organisations from across India have already been sent to the Prime Minister and Health Minister expressing supporting for new pictorial warnings from April 1st 2015.
Pictorial health warnings alert, inform and support tobacco users in their decision to give up the use of tobacco.
India has 12 crore tobacco users, according to the Global Adult Tobacco Survey (GATS) 2009-2010, which means every ninth Indian consumes tobacco. Tobacco kills about 10 lakh Indians every year. It has been demonstrated that picture health warnings are more effective than text-only warnings, especially for people who are illiterate and also in a multi-lingual country. The effectiveness of health warnings increases with size.